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Trademark a Name |
Name is the most important part of marks. The business of individual, firm, organisation, company or entity is recognised in the market through the name. Name not only gives individuality /recognition to products or services, but also helps the customers to differentiate between the goods of different owners. The quality, service and price attached with a particular product are characterized in the national or International market through name only.
A name should be searched in the database of Trademarks Registry before applying for the registration of the same. If the name is not available it should not be filed or else there is a possibility that it may attract undue consequences during the process of registration. Earlier trademark search was not free, but now with the enforcement of new notification it has been made free for all the public. Further, it also contains a list of prohibited and well know marks which should not be considered for filing/registration or running business. A business is recognised in the market not by its owner but by its name.
Name signifies quality and nowadays due to inflation the quality of services and various products have degraded to a larger extent. It is to be noted that because of the reputation, goodwill and quality attached with some of the names like Mercedes, Nike, Adidas, Tata, Birla and other like names, people prefer buying the products or services offered under the above mentioned names instead of going for cheap products. Global Jurix understands the attachment of the owner towards the name of the business, thus it is always committed to guide, advise and assist the owner concerning the same.
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